Community-based tourism is important because it:
- Revives traditional activities and customs
- Empowers communities and nurtures pride within them
- Cultivates a favorable business environment, characterized by stability and supportive policies
- Promotes cultural diversity
- Supports local communities and empower women and youth
- Raises awareness of the value of heritage
- Breaks down barriers and builds bridges between visitors and hosts
- Provides opportunities for cross-cultural encounters that can build peace
- Contributes to mutual understanding, peace and security
–World Trade Organization
